Our Story
A Fresh Take on France's Oldest Spirit
Elusa is named after the pre-Roman settlement of Eauze, the historic capital of the Armagnac region.
A word that carries centuries of distillation, terroir, and tradition. We wear it with pride.
There's a French Charlie in All of Us
At the heart of Elusa lies a deeply personal story. The brand was inspired by Will's late stepfather, known to everyone as "French Charlie", and the enduring bond they shared over food, drink, and the French way of life.
Charlie introduced Will to the Armagnac region, its vineyards, its people, its unhurried approach to craft. That connection never faded. When the time came to build something of his own, Will knew exactly where to start.
Elusa exists to share that spirit. Not just the liquid, but the feeling. The warmth of a long table, the pleasure of something made properly, the quiet confidence of a drink worth savouring.
The Spirit
Blanche Armagnac
Armagnac is the oldest distilled spirit in France, predating cognac by over a century. Where cognac is double-distilled and blended for consistency, Armagnac is single-distilled and estate-bottled, preserving the character of the grape, the vintage, and the land.
Our Blanche is Armagnac at its most honest. Unaged, clear, distilled from 100% Folle Blanche grapes in a handmade Alambic still without sulphite addition. It won Great Taste 2★ in its first entry and Silver at the London Spirits Competition 2024.
It's the foundation for everything we make. The Coffee Liqueur, the Orange Liqueur, and the Blanche itself all start here, in a chateau in Gascony where the same family has been running the still for three generations.
Made in England
Crafted in England
Our Coffee Liqueur and Orange Liqueur are made in England, crafted from the French Armagnac base with real ingredients, not flavourings.
The Coffee Liqueur uses a two-coffee cold brew blend: Dark Side for chocolate depth and body, The Party for aromatic lift. Both Great Taste awarded. Cold-brewed for 18 hours at 4°C, filtered twice, combined with Blanche Armagnac. Perfect for an Espresso Martini or Coffee Negroni.
The Orange Liqueur uses Spanish Lanelate navel oranges, fine zest with zero pith, infused directly in Blanche Armagnac for 48 hours. Restrained spice. Cold crashed for clarity. A genuine Cointreau alternative for margaritas, spritzes, and any cocktail that deserves better.
No concentrates. No shortcuts. The Armagnac does the work that neutral spirit can't.
Rooted in the Land
Our partner distillery uses natural gas, 40% less energy than double distillation. A shepherd's flock grazes the vineyards for natural fertilisation and biodiversity.
We believe great spirits start with responsible farming and honest production. No additives. No artificial processes. Just grapes, skill, and time.
"If Cognac were The Beatles, Armagnac would be The Rolling Stones. Cognac with broad, polished appeal, while Armagnac with more rebellious, authentic nature."
Will Perkins, Founder
